CLIENT Request
Client Success Story:
Mustard Outdoor - Robertson's Spice
As a new entrant, Mustard Outdoor needed to demonstrate the value of their services to their client, Robertson’s Spice. With a newly launched billboard campaign in Sandton—Africa’s richest square mile—the challenge was to provide compelling proof of flighting, showcase the prime location, and highlight the high volume of traffic, both pedestrian and vehicular, to reassure their client of the campaign’s impact.
Solution
Blackweather Productions crafted a vibrant and visually dynamic video that captured the essence of the campaign’s success. The video showcased the billboard in all its glory, emphasizing its placement in the heart of Sandton. It also featured scenes of bustling foot and car traffic to highlight the desirability of the location. Through drone footage, we provided Mustard Outdoor with a clear and compelling proof of flighting that reinforced the value of the billboard placement.
Impact
The video gave Mustard Outdoor the tools to impress their client, providing undeniable proof of flighting and emphasizing the strategic value of the billboard’s location. It reassured Robertson’s Spice of the campaign’s effectiveness in capturing public interest and affirmed that the billboard placement was an excellent choice to drive visibility and engagement with their brand.